Our Name
We didn’t take the job of naming a future national brand lightly. The name “Carbon” and our logo depict ideals we feel represent our organization - now and in the future:
- Carbon, in its purest organic form, is a fundamental building block of Life. Life is a common fiber through Carbon’s focus on homeland security, American jobs and environmental responsibility. Carbon is life. We protect and serve life.
- The diamond shape in our logo represents the strongest, most durable and sought after form of carbon. Ancient civilizations once believed the diamond represented purity. They used it to protect against evil, which is consistent with Carbon Motors’ focus on law enforcement.
Our Focus
Security is at the forefront of communities' concerns throughout the United States; criminals and terrorists have access to weapons, tools, vehicles and technology that often outpace what is available to law enforcement agencies, putting our first responders at a serious disadvantage.
'Up-fitted' retail passenger cars being used nationwide as law enforcement vehicles are just one example of this disadvantage. Our singular focus is to provide first responders with a world-class, high-performance, cost-effective law enforcement vehicle that enables officers to work more efficiently and safely as they protect and serve our communities.
For the officer on the south side of Chicago who was injured because of a poorly equipped squad car, it matters to us. For the mayors and city councils struggling in Michigan to meet a budget amidst surging fuel prices, it matters to us. For the fleet administrator in Georgia frustrated because it takes 9 months to get a police car out on patrol, it matters to us. For the chief of police in California attempting to recruit new officers and reduce turnover in his department, it matters to us. For the federal agent in DC that could not communicate with other officers during a crisis in Louisiana as a city drowned, it matters to us.
When officers die in the line of duty, not because of a criminal action, but because our country has failed to provide them the appropriate equipment to patrol our homeland, it matters to us. It affects our communities, our livelihood, and it is a direct reflection of our competitiveness as a nation. These officers serve our country with honor and no different than a solider in a theater of war, these brave women and men in uniform deserve world-class equipment and capabilities. Nothing less. Carbon Motors will rectify this injustice that has gone on for far, far too long.