Can this type of niche production be profitable for a new company?
Yes. Starting with a clean slate, with a new business model, and no legacy issues (such as health care and pension benefits for generations of retired workers) affords us the unique opportunity to tailor the solution to the marketplace. We are building the entire company around mid-volume production (say 10,000 – 80,000 units per annum versus 400,000 units per year of a typical OEM automaker). That requires new business processes, new technologies, and new legal structures.
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