The Real Deal. No Artificial Sweeteners. (revisited)
In the last few days I have been asked to comment on the announcements by Detroit’s legacy retail automakers regarding their so-called ‘new police car entrants’.
First and foremost, we welcome and applaud each and every effort that will help better protect our neighborhoods and improve the safety of our 840,000 brave women and men who put a badge a law enforcement uniform everyday. But inevitably, some of those efforts will fall short from what the true mission requires.
Carbon Motors is focused on securing our country with an environmentally responsible, truly purpose-built from the ground up, homeland security platform: a patrol vehicle that will provide unparalleled safety, superior performance, and lowering operating costs with one sole mission – to protect and serve those that protect and serve us. And we’re going to create thousands of new green American jobs of national importance in the process.
We established what we called the Carbon Council, a users group of over 3,500 law enforcement professionals in all 50 states at the local, state, and federal level to help define a purpose-built vehicle for law enforcement. What we came up with was a list of over 100 key operating requirements a vehicle should have for law enforcement operations.
In the process it became evident that it was impossible to do this – from a technical and business standpoint – by modifying a retail passenger car. Instead we decided to develop an all-new, ground-up homeland security platform, “Designed by Law Enforcement, Exclusively for Law Enforcement.”
But what exactly is “purpose-built”? Purpose-built quite simply means, “exclusively built for a particular purpose” – a superior product built from the ground-up with one sole mission, dedicated and committed to one set of professional users. Our country builds purpose-built vehicles to put out fires, go into battle, clean our streets, collect our trash and deliver our mail. Why not a purpose-built vehicle, then, for patrolling our roadways, protecting our communities, and securing our homeland?
The F-35 Joint Strike Fighter, the MRAP All-Terrain Armored Vehicle, an emergency fire truck, a SWAT armored rescue vehicle, and the Carbon ‘E7’ – these are purpose-built vehicles on a very serious, clear and singular mission. The Carbon E7 is in fact so serious, that it will have a positive and material effect on at least five of President Obama’s cabinet-level departments including the Departments of Labor, Energy, Homeland Security, Justice, and Transportation.
While it may not be my place to determine the right answer for our country, I can tell you where the answer to that question will be found.
The answer will be found on the test track, at the annual city budget review, it will be found at the fuel pump, and the service shop. It will be found on the factory floor on U.S. soil, at the crash test barrier, and during the vehicle decommissioning process.
It will be found during a high-speed chase, in a straight line or on a twisty road. It will be found at a crash scene and during a rollover. It will be found at the worker’s compensation review, during the audit of routine maintenance, and during the vehicle uptime review. It will be found during the carbon footprint audit.
It will be found when something goes wrong and how customer service handles the issue. It will be found during the officer recruiting and retention process. And it will be found in the classroom. It will be found during training and during the protection of a high value target. It will be found at the scene of a natural disaster and most unfortunately during a terrorist attack.
These are serious times post-9/11 and a serious mission requires a serious product. Our law enforcement officers deserve and require world-class equipment, just as our troops overseas have, to keep America safe from every possible threat, including domestic terrorism. I ask you to stand with us at Carbon Motors and unite for a common cause. Demand that our first responders be treated with the respect and dignity they have earned and deserve, and that they be given the appropriate equipment to protect and secure our homeland. The Carbon E7 is that authentic, genuine, pure, raw Machine that can accomplish the true mission at hand.
The Carbon E7 is the professional use only, prescription strength, purpose-built answer with no artificial sweeteners. It is the real deal.
William Santana Li
Chairman and Chief Executive Officer
Carbon Motors Corporation
Tagged: police, police car, purposebuilt, carbon motors, dodge charger, ford taurus, chevrolet caprice, homeland security, section 136, atvmip, atvmlp, atvm loan program, e7, jobs, economic, development, connersville, indiana, cop, cops, cop car, cop cars, purpose built, law enforcement, patrol, patrol vehicle, william santana li, green jobs
Comments
I am not a police officer but I am fortunate to work closely with them pretty frequently. Being in business development am afforded the opportunity to speak with manufacturers of products for law enforcement all the time. Last Friday I spoke with a business development guy from one of the "big 3" automakers about their police cruiser offerings and talked about purpose built vehicles. I being prior military talked about how the military tried to retro fit a HMMWV to withstand a roadside bomb but it wasn't until the military got serious and ordered vehicles specifically built to withstand these dangers that they made progress in saving lives. His response was, "that was different, those guys are facing bigger dangers in the field." Really? I mean, REALLY? Police officers may not be faced with roadside bombs but how many high speed chases do the military conduct EVERYDAY. How about the guy that they stop with a violent past and is looking to settle a score with a cop, or the 4th time in a month that they respond to a house where a domestic assault has just occurred. What about the stolen car that was just reported and now they are 5 minutes from getting back up and the car is right in front of them. I told my misguided “friend”, A patrolman knows that his car is one of the primary tools for doing their jobs. A patrol car should be more than just a car with a light bar, a radio, computer and cage for a perp after all, slap a light bar on top and a computer inside and you have a police car, anyone can build that. Integrate a lighting package and on board information center and you have a force multiplier. I had just found the Carbon Motors site last week and with the information on it I was able to ask the BD guy from the big 3 company some questions and was shocked at his answers. I would encourage all police officers to ask tough questions. Ask first, will your car save an officers life, will your car make an officer more efficient, will your car cut my costs and finally, will your car aid in protecting the citizens you your communities. If that retrofitted car dealer answers no to any of those questions, rethink your purchase. The major car dealers have had almost 100 years to build a purpose built patrol car and didn't. Why? That’s simple, it didn't make economic sense. Now law enforcement has the opportunity to get one. I only hope they do. Great job Carbon Motors!
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